A service in 2025 to provide a brand new way of traveling - from planning and preparation to exploration and experience.

Ask Design a solution for a future scenario in urban mobility to engage customers and enhance customer experience.

Collaboration Repower

Collaboration Cisco

Duration 1 Month

Contribution Research, Ideation, UX and Visuals

Discovery Phase

Online Research | Ideation | Context mapping | Impact mapping | Scenarios

During the Ideation session and using different mapping techniques we created a vision “We want people to start experiencing the destination from the beginning of the journey".

First, we conducted generative research to better understand the customer's end to end experience and then synthesized what we learnt to create an experience map. This helped us to identify the user's needs. We also developed several scenarios to understand user’s expectations in a future context and envisioned the qualities we would want in that experience.

“Sometimes I see interesting things on the way, however, it’s gone so fast that I never know what it was”

Vision

Problems Identified

“The experience of approaching the destination should be like an appetizer before an entree”

Art history classes tend to become boring and monotonous over the period of time.

Design Solution

Tripper helps people make quick plans without much effort. It helps them experience the journey and explore the destination in an innovative way.

The service is designed for year 2025, considering the power of AI would enhance the experience of planning and travelling. The short video here explains the concept behind this service.

How does Tripper work ?

A detailed joureny of user while availing the Tripper service.

Touchpoint One

The mobile application

As the service is designed for year 2025, the user quickly scans face to login and the app retrives all his data from the cloud. This helps in building a more personalised itinerary for the user. Tripper helps user make quick plans, meet new people with same interests and spend less time planning a trip.

The screen (on right) shows Jack's journey of planning a trip through Tripper.

Plan less, enjoy more

Touchpoint Two

The interactive screen of Tripper vehicle

Once users books the journey, an autonomous tripper vehicle arrives to pickup the guests. The vehicle is equipped with everything the users might need during the trip.

The screen (on left) shows the feature of interactive screen of the Tripper vehicle. It will help users know more about places they pass by during the journey, save those places, zoom in to see details and also swap the window to see the other side of the road (Don’t we all have the fear of missing out views on one side of the window while sitting on the other side?)

No fear of missing out, get real time information and capture the moment.

Touchpoint Three

Tripper vehicle

Tripper vehicle is not just useful inside but is like a guide that can help users explore the destination, an instructor that helps users set up their tents and an entertainer to play movies and music. It also charges itself with Repower machine while the users relaxes during the trip.

Explore places like never before.

Value proposition for Repower ?

Repower can install charging stations at places that more people save during the journey. Company can also collaborate with equipment stores & restaurants and build more associations.

Learnings

Explored design methodologies to envision concepts for future scenarios. As different people with different skills were working on this project, we learnt that it was critical for us to design few concepts together and later effectively disseminate work to leverage each member's strengths. The four concepts that we identified were - channels, touchpoints, ecosystem and journey.